Drs. Bernard & Jean Haldane, Originators

The late Dr. Bernard Haldane founded Bernard Haldane Associates, Inc. in 1947 and now hundreds of professional counselors apply his systems in hundreds of major-city offices worldwide. Though the company still bears his name, he no longer has a connection to it.

Dr. Haldane is the author of several books including Career Satisfaction and Success, How to Make a Habit of Success, Young Adult Career Planning, Job Power Now! and numerous articles that have appeared in Newsweek, Harvard Business Review, Personnel and others.

By 1977, Dr. Haldane moved to Seattle and began advising hundreds of churches, businesses, social services agencies and colleges. He helped laid-off Boeing employees with career counseling during the 1980s and 90s.

Through a culmination of experiences, and with the assistance of his wife, Dr. Jean Haldane, Dr. Haldane evolved the idea of marketing one's strengths and potential in everyday life with a focus on helping children and the poor build their self-esteem. This idea was the seed that blossomed into the Dependable Strengths Articulation Process, a process that has since spread worldwide.

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