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DS in South Korea


DS News ! was fortunate to have had an opportunity to speak with Byung Ju Cho, an educator and DS user in South Korea. He is the Professor of Entrepreneurship and Career at Ajou University in Suwon, South Korea.


Byung Ju Cho was recently in Seattle visiting family and agreed to speak with us.

Here’s what he had to say….

  Byung Ju Cho


BJ, how did you come to know about Dependable Strengths?

Through Richard Nelson Bolles’s book “ What Color Is Your Parachute?". This book gave a Sampler list of counselors or places in the Appendix, which included something on DS training activities in the area of Seattle, WA. I then searched the internet (UW web site) and noted the class on the Dependable Strengths Articulation Process to be held on certain dates. I registered and took the January 2001 class – Bernard Haldane, Jean Haldane and Allen Brown were the trainers. It was a 5-Day Instructor Training.


How are you currently using DS in South Korea?

I use Dependable Strengths in my class – “Career Design and Job Creation”, with university students, ages 20-27 years. I use DS to help the students find their composite career-related strengths. I find that DS is a very powerful and extremely useful concept for the students to find their own unique strengths to apply for jobs and career design. I actually use the term ‘Strengths’ instead of ‘Dependable Strengths’ for ease of translation. I encourage my students to write at least seven (7) achievement stories, which are called Sungchi Yiyagi in our language. And I show my students how the Dependable Strengths are made up of emphasizing natural abilities as talents, interests and temperament. Knowledge, skills and career values are included as well in the model, but transferability of strengths will be the point of discussion. I encourage students to use the Dependable Strengths Report for asking about job leads. I term the DS Report as One-page Business Card every job seeker should keep.


What are your future plans for using DS?

I would like to continue to use the concept but in much simpler ways. Students usually struggle to look for achievement experiences out of their lives. They also find it is not that easy to write up the good experiences, as they should. This is partly because many in my country are not trained well to write. They continue to say that it is not easy again to detect the patterns of motivated strengths. So I need to simplify the process and make it easier for them to get into.

What is your personal opinion of DS?

I highly value the concept because it works, even when applied to students in different settings and cultures. It is a treasure.


What is it that you particularly value about DS?

While writing their good experiences, students start to realize themselves, and begin to see who they are. They also change their way of seeing other people; they see people as different rather than directly competitive. Another good thing about DS is that it reveals the essence of the personal statement, which is a necessity for getting a job in Korea. It definitely strengthens the power of interviewing, too. That fascinates me.

And on a parting note, BJ went on to say,
“ This is my very first time to be interviewed in the U.S. I never expected to have a call from Dependable Strengths for the e-newsletter… I am honored."

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